Purpose
The purpose of the following posters are to advertise a film from 1994, Pulp Fiction. I chose this poster as it has a good example of a teaser and theatrical poster and it is a well known film poster in the film industry.
The format used in both of these posters is portrait, when looking for the size of the poster I found that it can reach between 23.5" x 31.5" to 26.5" x 39.25" the cost is normally around £10 which is quite expensive for a movie poster.
Both of these posters have a clear commercial purpose which is advertiseing a movie "Pulp Fiction" they have been designed in portrait with alot of dark colors and red which along with the gun image and women smoking connote crime and blood. i believe that the intended audience for these posters is adults above 18 meaning it would be advertised in certain sections of cinemas and adult shops including alcohol and tobacco stores.
To the left is the teaser poster for Quentin Tarantino's movie Pulp Fiction, to the right is the theatrical. The teaser poster was made and released to the public first which is simple and very good at its purpose which is teasing the audience and not giving too much information away about the film. on the teaser poster we are told that this movie has already won an award in the Cannes film festival. A definition of the word "Pulp" is given on the teaser poster. This tells the audience that the movie will contain a lurid subject matter. The only accurate information we are given about the movie on the teaser poster is that it is directed by Quentin Tarantino and that it will be released in October, it is also rated R (which is the american rating for 18) and the movie is distributed by Mirmax. big movie fans will also recognise that Uma Thurman is on the teaser poster even though she is un-credited, before the movie was made Uma was the lead role in "Even Cowgirls Get the Blues" and she starred alongside Robert De Niro in "Mad Dog and Glory.
The theatrical poster was released closer to the time of the release of the film. It tells the audience alot more about the film without giving too much away. The movie is portrayed to have more of a crime genre than the teaser poster with a better angle of the gun infront of Uma in contrast with the bad condition design of the poster including the whit marks almost as though its wearing away. A list of the stars starring in this film are displayed down the left hand side below the 10 cent sign which gives the poster a big American look. Their are so many huge stars in this film so big that they could not be put in any particular order. John Travolta and Samuel L Jackson's names appear first followed by other big stars like Harvey Keitel, Tim Roth and last on the list Bruce Willis. A credit block is also on the bottom of the theatrical poster, this is probably due to the fact that the marketing has grew during the production / pre production of the film.
Institution
The teaser poster does not give much important information about the production context of the film. all we are told are 3 specific points which are the director (Quentin Tarantino) a Production company (Mirmax) and the certification rating (R, 18+)
Evaluation
I believe that both of these posters are good at communicating with the audience and making them want to watch the film. The stars on the theatrical poster would also definitely persuade the audience to watch the film as their are many big names.
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