The advert was placed in a Glamour magazine for a DKNY perfume for women in 2011. Glamour magazine has a total circulation of 2,354,973. The median reader of the magazine is a 33 year old women. The median of readers have a $63,594 house hold income.
Mise En Scene
The product is shown in its container in a barrel of apples at the very top, the packaging is shaped like an apple making it look fresh. The container stands out from the rest of the apples as it is shiny and a nice reflection can be seen. a women is standing behind the apples with one in her hand holding a apple, this symbolizes that the perfume is for women. They chose this model as she has a natural look. Their is artificial lighting behind the women made to look like sunlight and her hair is shining. Shadows are used on the models eyes to draw attention to them and also under the perfume container to frame it making it also stand out a bit more. The model is giving the camera a seductive look making the audience feel as though if they buy this product they will look more attractive. The color scheme of the advert as a whole is a golden color, this makes the perfume look richer and adds to the attractiveness.
Text
The text, Golden Delicious is a catchy slogan and it stands out the most on the page. This is the name of a golden apple and that DKNY have chosen to name the product. DKNY is a designer label from New York and it is placed neatly in the middle of the bottom half of the page. The font used on the word golden is almost like the font that would be on a sweet wrapper and tilted to a angle. the sweet wrapper font makes the perfume seem more sweet and classy.
Image
I believe the poster has been made with 2 main layers/focuses, the apples which is a close up shot and the model with a bright blue sky above her head as what I would describe as a medium shot from the shoulders upwards to the sky.
Product Name / Company Name
The perfume product name is Golden Delicious by the brand DKNY. The name DKNY gives the perfume an expensive look due to its designer reputation and expensive price. the golden colors add to this effect. The name Golden Delicious connotes the fact that the perfume will smell sweet and fresh along with the apples in the barrel.
Format
the page format is A4, Portrait. This is because the advert has been placed in a magazine. The advert covers 3 whole pages in the magazine.
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